Minter Ellison's popular report on the fundamentals of doing business in Australia.
Minter Ellison's 'elite' competition team's high-level technical knowledge of Australian consumer laws is complemented by many years of experience working with complex businesses and brands. We advise on strategies for launching new brands and protecting existing brands. We review new brands and work with our clients' marketing and management teams on advertising strategies, clearing product performance claims, reviewing competitors' conduct and defending challenges. Clients rely on us for advice on the legal risks associated with marketing offers, promotions and strategic re-branding, and we balance this with clients' objectives of achieving differentiation and motivation. We advise and act for clients in proceedings for misleading and deceptive advertising brought by the Australian Competition and Consumer Commission and competitors. We have expertise in the consumer guarantees regime (previously the implied terms and warranties regime), acting for suppliers, manufacturers and insurers, and the unfair contract terms regime. In addition, we regularly advise on the unconscionable conduct provisions of the Australian Consumer Law, product liability and recalls, and industry codes and franchising.