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Leveraging intellectual capital to create a business edge is a key driver for business globally. Our lawyers, many of them with scientific qualifications, are experts in all aspects of intellectual property (IP) – from securing protection, through commercialisation transactions, to enforcement in oppositions and litigation. Our credentials in IP come from working with leading international and Australian companies and organisations.
Branding is the key IP driver for industries like food, wine, household products, luxury goods, apparel, cosmetics, financial services, airlines and telecommunications. We clear new brands, register and maintain trade mark portfolios and enforce registered trade marks and reputation rights. We work with our clients' marketing and management teams on advertising strategies, clearing product performance claims, keeping competitors honest and defending challenges.
For content and technology in media, entertainment, education and services, our copyright lawyers negotiate and arbitrate licensing disputes, counsel and advise, strategically oversee policy reform discussions and enforce copyright against infringers, including counterfeiters.
In the patent-critical sectors of mainstream pharmaceutical, biotechnology, research & development and manufacturing, our technology-savvy lawyers counsel on patenting strategies, litigate and transact licensing, partnering and other commercialisation deals. We counsel on compliance and represent companies under investigation or challenge in these highly regulated sectors. We litigate intellectual property validity and infringement issues, particularly in patents.
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