MinterEllison has been recognised by one of Australia's Top 20 content marketers for 2020 for its online coronavirus content hub: COVID-19 Implications. Insights. Impact. which has been part of the firm’s client assistance during the coronavirus.

Leading global content marketing firm, NewsCred recognised MinterEllison for being the first big six law firm to launch a COVID-19 content hub, for providing useful and relevant content during the pandemic and for maintaining a consistent publishing rhythm and seamless user experience.

MinterEllison's website incorporates a chatbot where clients can ask and have answered questions 24/7 on COVID-19 issues affecting their business. It is a move away from traditional FAQs to an experience that is customised and immediate for clients. Content continues to be published on latest developments and insights on coronavirus issues on the COVID-19 hub.

"Throughout this crisis, the needs of our clients have been, and remain, our priority,” said Michelle Power, Managing Partner Markets at MinterEllison.
“Clients require clarity of advice and content which is timely and accessible and this crisis created an imperative to innovate the way we deliver content using technology and digital channels. " she added.

MinterEllison saw an opportunity to incorporate a bot on the website where clients could access immediate answers to their COVID-19 questions and to be connected to an expert for more in-depth support. Various industry and functional teams collaborated to provide regular updates to the site and will continue to do so. Power said: “We are constantly reviewing the way clients interact with the bot and making changes to content so that it is relevant and useful - clients have appreciated how we have responded to their needs."

“Whether it's decoding the latest government updates, or JobKeeper or offering business insights on everything from the impact on global supply chains to managing workers' compensation risks, the MinterEllison content is thorough without being dry," noted NewsCred when announcing the Australian Top 20.
MinterEllison were among winners spanning multiple industries and include Telstra, Coles, NRMA, MYOB, Beyond Blue.