Australian businesses prepare for the new privacy regime
Minter Ellison’s trade marks practice provides portfolio management and brand protection to Australian and global companies. Our clients, which include Qantas, SingTel Optus, American Express, Sonic Healthcare, Scholastic Australia, Webjet, SCA Hygiene, Nielsen, Spotless Services and Toll Holdings, reflect the significant amount of international work we do in this area.
Our commercially-focused and experienced lawyers have successfully managed large trade mark portfolios. Our team is also involved in reviewing and drafting licensing and distribution agreements, bringing and defending proceedings for opposition, revocation (including for non use) and infringement, and developing brand protection strategies. We understand the importance of managing strong brands in increasingly complex and competitive global markets.
Our technical expertise and experience are supported by leading technology that streamlines the process of searching, registering, watching and renewing trade marks. Our clients rely on us for practical commercial advice and to this end we engage them from the start and quickly develop a comprehensive understanding of their businesses and brands.
At a hearing in April this year, several tobacco companies challenged the Constitutional validity of the Tobacco Plain Packaging Act 2011 (Cth) (Act) in the High Court of Australia.