Brand, content & intellectual property

Because we understand that leveraging intellectual capital to create a business edge is a key driver for business growth, we'll work with you to develop, exploit and protect your intellectual property rights.

Whether you're creating, acquiring or commercialising your intellectual property rights, or need support with specific copyright, trade mark, design and trade secret issues, we offer proactive solutions and dispute resolution assistance.

MinterEllison’s patents team has a wealth of experience across all aspects of domestic and international patent advisory and dispute matters – ranging from strategy to licensing, freedom to operate, opposition, infringement and revocation proceedings. We are particularly experienced in working as part of global litigation teams coordinating strategy across jurisdictions. Our clients span the biotechnology, pharmaceutical, medical device, chemical, electronics, mining, engineering, consumer and agricultural industries.

Our multidisciplinary team includes dual-qualified lawyers with scientific qualifications and most of our patent attorneys are also qualified lawyers. Our science experience stretches from chemistry, life sciences and biotechnology, to engineering and IT.

We offer proactive strategies to help protect your most important assets – your business brand and reputation.

Our specialist advisers can support your business from advertising and brand promotion strategies and legal risk assessment of marketing offers, product performance claims and sponsorships, to strategic re-branding, ambush marketing and marketing and brand-related dispute resolution and large-scale litigation.

Our specialist advisers work at the leading edge of evolving forms of content and communications, including print, internet and broadcast media.

We offer creative solutions to support the full spectrum of your media-related needs, from defamation, pre-publication advice, contempt, suppression orders, and legislative restrictions on publication and advertising codes, to ecommerce content issues, internet manuscript and programme content.

We understand the importance of information security, and the reputational, regulatory and other risks that can arise when information is not managed and protected appropriately or is subject to an attack.

Our team of specialist advisers will help you take a pragmatic, risk management approach to protecting and managing your information throughout its lifecycle and advise you across the full range of privacy, data protection and cyber security issues, from compliance to operational issues to breaches.